My journey in blockchain started in 2017, having launched my PR& marketing agency EAK Digital in 2016, we were focused on helping C suite-level executives build their reputation by securing them features in major business, tech, and finance publications. We picked up an early angel investor as a client and he was really happy with the work we provided him, that opened up a lot of doors in the industry for EAK and after learning more about the power of decentralization and blockchain technology, we decided to pivot the entire agency to web3. It was the best decision I ever made.
BlockDown Festival was born when the world locked down for the covid-19 pandemic. Having been a digital nomad since 2018, I was traveling the world, running EAK, and going to the biggest blockchain events I could find, from Shanghai to Los Angeles. I had an amazing experience, but after a while, I was uninspired by the lack of creativity shown by event organizers in which most events were just a simple stage and exhibition that could have been in the 1990s.
With the growth of the creator economy in web3, and as somebody that started my career in the creative advertising industry at AKQA
, I decided that our industry needs to host more creative events that showcase both the amazing technology and creativity that our industry has to offer. By focusing our events on the creative industries, we also offer a much more enticing event to onboard the mainstream attendees who want to have a fun festival experience.