In addition to the main event held at Canvas 3.0 in the Westfield World Trade Center, New York, which saw a relatively modest turnout, Pixel Canvas—a Metaverse platform developed by the LA-based immersive experience company—provided a virtual portal showcasing the event. While we await official attendance figures, the Metaverse portal hints at a potential increase in overall participation.
Finding the link to the Metaverse streaming was a bit tricky. The official Digital Fashion Week website only provided access to the physical event, but after some LinkedIn exploration around the event page, I was able to locate the Metaverse link. Once approved, I immediately jumped into the experience.
Despite some initial lag, I quickly accessed the virtual environment, which unfolded as a beautifully rendered, immersive world. As I explored with my avatar, I appreciated the extensive customization options—from lavish winter jackets to vibrant, colorful haircuts. I chose a bold purple winter jacket and attempted to replicate my facial features. The gameplay was surprisingly smooth and user-friendly, which isn’t always the case with B2B Metaverse platforms. However, the camera control felt somewhat unintuitive, especially for those accustomed to third-person games. Nonetheless, the overall experience was promising, suggesting that Metaverse events could attract a wider audience in the future.
Finding the link to the Metaverse streaming was a bit tricky. The official Digital Fashion Week website only provided access to the physical event, but after some LinkedIn exploration around the event page, I was able to locate the Metaverse link. Once approved, I immediately jumped into the experience.
Despite some initial lag, I quickly accessed the virtual environment, which unfolded as a beautifully rendered, immersive world. As I explored with my avatar, I appreciated the extensive customization options—from lavish winter jackets to vibrant, colorful haircuts. I chose a bold purple winter jacket and attempted to replicate my facial features. The gameplay was surprisingly smooth and user-friendly, which isn’t always the case with B2B Metaverse platforms. However, the camera control felt somewhat unintuitive, especially for those accustomed to third-person games. Nonetheless, the overall experience was promising, suggesting that Metaverse events could attract a wider audience in the future.
The platform was so engaging that even Joey Lee, the founder of Pixel Canvas, was present, giving me the chance to meet and chat with him. Joey shared insights into the event:
“This year’s Digital Fashion Week came together at the last minute. Clare Tattersall and Epic Games London reached out, and we had just three weeks to make it happen. Pixel Canvas was already collaborating with Translucia to bring one of their concepts to life on our platform, as well as working with Xcyte Digital to develop the Metaverse portal,” Joey explained.
“This project was the perfect opportunity to unveil both our portal technology and the Translucia environment during Digital Fashion Week. Knowing Clare’s incredible efficiency from last year, I was confident we could pull this off within the short time frame.”
“This year’s Digital Fashion Week came together at the last minute. Clare Tattersall and Epic Games London reached out, and we had just three weeks to make it happen. Pixel Canvas was already collaborating with Translucia to bring one of their concepts to life on our platform, as well as working with Xcyte Digital to develop the Metaverse portal,” Joey explained.
“This project was the perfect opportunity to unveil both our portal technology and the Translucia environment during Digital Fashion Week. Knowing Clare’s incredible efficiency from last year, I was confident we could pull this off within the short time frame.”
The first panel, moderated by Andre Taylor from Andre Insight, focused on "Maintaining Exclusivity While Driving Growth," featuring speakers like Marina McClay, a former Google employee, and Chris Carlson from SYKY. Sustainability was a central theme throughout the event, particularly in the second panel, "Disrupting Fast Fashion and Saving the World," moderated by Chris Pfaff, where industry experts, including Krishnan Sangameswaran, shared their views on creating a more sustainable fashion future.
The final panel, led by Leslie Holden, explored "Transforming the Retail Landscape" with panelists Max Rivera from Snap and Jana DeLaMarter from Meta. When asked about Snap’s approach to AR, Max explained that Snap’s success lies in fostering mass AR adoption, with 300 million daily users. He also highlighted how AR could reduce returns by enabling more personalized shopping experiences, thus making the fashion industry more sustainable.
The event wrapped up with another runway show featuring designs by K16, Vivia Ferragamo, and Loreine.
The final panel, led by Leslie Holden, explored "Transforming the Retail Landscape" with panelists Max Rivera from Snap and Jana DeLaMarter from Meta. When asked about Snap’s approach to AR, Max explained that Snap’s success lies in fostering mass AR adoption, with 300 million daily users. He also highlighted how AR could reduce returns by enabling more personalized shopping experiences, thus making the fashion industry more sustainable.
The event wrapped up with another runway show featuring designs by K16, Vivia Ferragamo, and Loreine.
Now that the event has concluded, the Metaverse fashion industry is shifting focus to the upcoming London Digital Fashion Week, set for September 13th at the Epic Games Innovation Lab. Tickets are already available on lu.ma for £50.
The official Digital Fashion Week website is still accepting applications, raising hopes that more designers and participants will reach a consensus in future events. However, Paris, previously listed as the third city on the site, has been removed from the main page, casting doubt on its inclusion this season.
Unfortunately, the timing of Digital Fashion Week coincided with the Roblox Developer Conference, which took place this weekend at the San Jose Conference Hall.
The official Digital Fashion Week website is still accepting applications, raising hopes that more designers and participants will reach a consensus in future events. However, Paris, previously listed as the third city on the site, has been removed from the main page, casting doubt on its inclusion this season.
Unfortunately, the timing of Digital Fashion Week coincided with the Roblox Developer Conference, which took place this weekend at the San Jose Conference Hall.
