METAPHYSICS

A GLIMPSE INTO THE FUTURE OF FASHION

As the fall fashion season unfolds, with major fashion shows taking place from New York to London, Milan will host a crucial event for the Metaverse fashion industry during Milan Fashion Week.

On Wednesday, September 18th, the annual Future of Fashion event will take place at Lynk & Co. This event will feature a blend of panel discussions, VIP tours granting exclusive networking opportunities, and innovative technology showcases.

Organized by Izy Studios, founded in 2015 by Zarina Izy, the event highlights the studio's pioneering work in phygital fashion. Izy Studios has long been at the forefront of merging traditional fashion with new technologies.

Last year, Izy Studios successfully organized a Digital Fashion Party during Milan Fashion Week 2024, attracting notable names like Forbes, L’Oréal, Swarovski, and various Web3 insiders. The party featured a digital discourse by Xyrena, Izy Studios’ AI avatar, who delivered a compelling message about the brand’s vision to harmonize traditional couture with digital advancements.

The event also showcased the phygital NFC-embedded dress Gaia, allowing guests to access its digital twin and explore a new fashion dimension.

NFC-embedding is expected to be a major theme of the upcoming event. Denis Chistyakov, founder of PhygitalMining, will speak on his vision for NFC embedding and the tokenization of the fashion industry. PhygitalMining offers NFC chip technology (near-field communication) that enables fashion brands to integrate digital elements into their garments. Scanning the NFC chip with a smartphone grants users access to an NFT version of their physical garment.

“Each physical item gets a digital counterpart as an NFT. Extend your designs' presence into the digital realm; your creations become more than fashion—they’re now tools for tokenization,” explained Denis.

The event promises to be a prime opportunity for designers and tech-savvy insiders to collaborate and shape the future of Metaverse fashion.