METAPHYSICS

GOOGLE AND MAGIC LEAP INVEST IN METAVERSE DEVELOPMENT

Google and Magic Leap have announced a multi-faceted strategic technology partnership. By merging Magic Leap's expertise in augmented reality (AR) and optics with Google's technology platforms, the companies aim to collaborate on AR solutions and experiences.

Shahram Izadi, Vice President and General Manager of AR/XR at Google, stated,
“We look forward to bringing together Magic Leap’s leadership in optics and manufacturing with our technologies to offer a broader range of immersive experiences. By combining our efforts, we can nurture the future of the XR ecosystem with unique and innovative product offerings.”

Magic Leap is a leader in transparent optics technology and precise, scalable optics manufacturing, designed to deliver high-fidelity augmented reality (AR) experiences. The company is renowned for its unmatched AR optics stack and the development of ultra-lightweight eyepieces. As a pioneer in the AR industry, Magic Leap has spent the past fourteen years making groundbreaking advancements in text legibility, color fidelity, and rich visuals, while continuously expanding the field of view to create engaging, immersive AR experiences.

Magic Leap develops proprietary manufacturing equipment and processes to produce a wide range of highly precise eyepieces with exceptional yield rates and quality at scale. Their flagship AR product, Magic Leap 2, features patented optics in a lightweight, ergonomic design, running customized apps with some of the highest compute performance capabilities of any standalone AR device on the market. Based in North America, Magic Leap also has offices in Belgium, the UK, Israel, Japan, and Switzerland, establishing a global presence.

Julie Larson-Green, Chief Technology Officer at Magic Leap, commented, “This partnership accelerates the transformative power of AR by merging our extensive optics capabilities with Google’s technologies. This collaboration will continue to advance immersive experiences for developers and customers alike. We are excited to expand the potential of XR, blending the physical world with valuable, contextually relevant solutions.”

This significant step builds on the long-standing relationship between the two companies.