BY TOM WALLACE, ADVISORY BOARD MEMBER OF THE DAO MFC
CreatedBy Connect is changing the fashion industry by providing a simple to use ecosystem for a sustainable, circular economy through connected goods. It is designed to empower designers and brands to connect, authenticate, and activate their physical and digital goods between IRL and the Metaverse, from any mobile phone.
Connected goods are the future of fashion. With the advent of blockchain, NFTs and their utilities, circular connected goods will be the engine of the new digital economy of community commerce. Through the CreatedBy_ Connect Ecosystem, getting connected made easy with our mobile app to create digital anti-counterfeit certificates of authenticity and ownership for any connected physical and digital good.
Designers can now quickly and affordably create apparel and goods with a digital identity, encoded and verified on a tamper-proof CreatedBy_ NFC tag. This digital identity is connected to a digital twin of the physical product (Phygital NFT), which can be used in the metaverse and unlocks the power of NFT utilities such as provenance, loyalty and reward programs, proof of attendance, exclusive content, AR experiences and upcycling programs.
Upcycling connected goods extends their physical life, from creation to end-of-life and beyond, by maintaining their digital identity ongoing, making them more valuable and sustainable. The upcycling process creates a new circular connected good with the digital identity of the original good being retained, which reduces waste and promotes sustainability.
What sets CreatedBy_ apart is the building of partnerships with leading designers, agencies, fashion design platforms, NFT utility providers, and manufacturers, making connected goods accessible to all.
Thanks to our fashion design and industry partners in building a standard for the future connected:
Metaverse Fashion Council