Presented by Digital Fashion Week and MAD Global, hosted by Epic Games

Digital fashion event during London Fashion Week 2023.

Digital Fashion Week NY
Digital Fashion Week NY and MAD Global are teaming up to host the Digital Fashion Week, a two-day phygital fashion event providing tangible and immaterial experiences that connect fashion to people, and people to fashion in a new and exciting way during London's Fashion Week in February 2023.
The Web3 3.0 event will provide information, inspiration, and networking opportunities, as well as deep discussions and immersive phygital experiences. The event will give designers from around the world the chance to showcase their designs and services to a global audience. The event will feature panel discussions, presentations, and a curated digital fashion show and immersive experiences from leading digital artists.
It will be held at Epic Games' Innovation Lab in Fitzrovia, London, which is a hub for the creative community and offers creators the ability to produce real-time content and immersive virtual experiences using the Unreal Engine software. The space features a new curved LED volume using Brompton Technology as a testament for Epic Games to empower new ways for content creation using the latest technology advance as well as a mix of traditional and LED lighting.
Event Programme:
  • On Friday 17th, Digital Fashion Week and MAD will begin the Fashion Week with a panel discussion featuring important industry figures and a cocktail reception. The panels will included giants of digital fashion including Auroboros, XTENDED iDENTiTY, Franki Tabor and Costas Kazantzis from FIA providing deep insights into how models will protect their identity in the future and a deep dive into how AI is fashion changing design.
  • On Saturday, the 18th, attendees will be treated to an afternoon of immersive visual delights that are not typically found at traditional fashion events, layering digital and physical assets and including animation screenings by leading international artists and fashion designers working in the web3 space. It will include designers such as Ilona Song, RightDirection and Lorena Bello as well as activation by ZERO10 App and LODE, enabling the public to discover first hand the possibilities of digital fashion.
Panels and Speakers
  • 3p Fireside Chat: The future of modeling in the Metaverse. How to protect your image.
With Nicole Reader, CEO Modern Mirror
  • 4p How Digital Designers are the next generation of Couture brands. How to remain independent to preserve your brand identity
Moderator: James Joseph -- Cyber Magazine
Isabella Sainty -- This Outfit Does Not Exist
Alissa Aulbekova-- Auroboros
Paula Sello -- Auroboros
KadineJames -- Immersive Kind
  • 5p How to launch a digital collection for an established Fashion Brand?
Costas Kazantis -- Fashion Innovation Agency
Leslie Holden -- The Digital Fashion Group
  • 6p What is next? A deep dive into innovators of tomorrow: AI and design
Moderator: James Joseph -- Cyber Magazine
Enara Nazarova -- Armoar
Franki Tabor -- Move.AI
Digital Fashion Week NY
DFWNY is the lens through which we can see the future of the fashion industry. A hybrid fashion show and immersive exhibition, DFWNY explores the shifting realities of fashion as seen through the optics of IRL X URL. By juxtaposing new technology with top fashion designers, the show explores innovative ways of wearing, interacting with and discussing fashion.
MAD Global is an Award winning 360 Innovation Focused Production Agency bridging Creative Ideas with Blockchain and Immersive Technologies, bringing projects to life in Web3, NFTS and the Metaverse IRL <> URL. With 15 years of creative and production experience working with brands and agencies worldwide, MAD Global provides End-to-end services from ideation, creative and strategy through to production and execution across platforms (Web2, Web3, IRL, URL).

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