Digital Fashion Week Returns with Web3 and Live Motion Capture Hologram

NEW YORK — Digital Fashion Week NY (DFWNY) is set to make a return to New York City, Paris, and Milan, coinciding with the schedule of traditional fashion week events. Kicking off in New York City, DFWNY delves into the dynamic transformations within the fashion industry, navigating the shift from In Real Life (IRL) to the online landscape (URL). The events are scheduled for February 8 and 9 at the Fashion Institute of Technology (FIT), where attendees can immerse themselves in a showcase featuring innovative fashion designers, captivating runway shows, immersive experiences, live panels, and engaging networking events and parties. Co-hosting the events at FIT is the college’s Design and Technology (FIT DTech) Lab..
DFWNY will unveil the world's first-ever live motion capture hologram runway show, created by Future
Front Row, which will redefine expectations as an immersion-first path forward for the fashion industry.
Giant digital avatars will simulate the fluid movements of models via real time motion capture on the
runway, featuring work from designers Stephy Fung, Suza Vos x Harriet Davey, and Mutani. In addition, phygital runway shows will exhibit simultaneous digital and physical fashion in a seamless layered experience, with 3D assets ranging from augmented reality to digital twins in Sandbox, Unreal Engine or Roblox where designers show not only a traditional runway collection, but an evolved vision of customer engagement and the relationship of fashion with the games industry.
“Digital Fashion Week is excited to show what is possible in fashion through our series of events, curating immersive experiences that showcase the most cutting-edge innovators and visionary designers. Every year, our phygital fashion shows aim to redefine the very essence of fashion in the digital age, especially in pioneering the first-ever live mo-cap hologram fashion show.”
Clare Tattersall, founder of Digital Fashion Week.
We're incredibly grateful to be part of Digital Fashion Week NY this year. Digital Fashion Week has been the meeting place for innovation in the fashion industry for many years now, and we can't be more excited to have been asked to participate. We both share the same goal of pushing the envelope on what experiencing fashion means, the physicality of digital embodiment and placing deserving, talented artists on a pedestal. This year, we have in store an additional experiential layer to our previous AFW show, with a real time component to it.
Antonio Talarico and Isabelle Udo, co-founders of Future Front Row.
Based on three pillars of thought-leadership, innovation and creativity, DFWNY also includes Symposium at FIT, which explores disruption in the fashion industry — from concept to consumer — via panels, discussions, workshops and immersive exhibits. A well-curated cast of cutting edge innovators, seasoned experts and fashion insiders will dive into topics across vision, value and ethics behind the hype in a rapidly changing industry.
Co-hosting Digital Fashion Week at FIT gives our students and faculty a close look at emerging trends in 3D that are reshaping the new fashion value chain. This kind of partnership opens opportunities for industry to engage with academia as the next generation of innovators help create the future.
Michael Ferraro, executive director, FIT’s DTech Lab.
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As we kickstart 2024, we are delighted to expand the possibilities of our phygital economy. Digital Fashion Week showcases exemplary creators who are proactive recipients of technology and continue to influence culture, leveraging our new resources and re-inventing our path towards a more sustainable and circular industry. This will be one of our most transformative years in history.
Andrea Abrams, founder & CEO Phygicode.
Following DFWNY, Digital Fashion Week will bring its phygital fashion shows and immersive experiences to Paris and Milan. By juxtaposing new technology with top fashion designers, Digital Fashion Week continues to explore innovative ways of wearing, interacting with and discussing fashion worldwide. To purchase tickets to attend Digital Fashion Week events and for more information, visit
Thursday, February 8, 2024: Symposium hosted at FIT
  • ● Fashion and the Rise of Digital Ownership, AR & AI
    Nova Lorraine, HOUSE OF NOVA x David Robustelli, Beyond Studio in conversation
  • ● An Independent Brand’s Journey to Phygitality
    Andrea Abrams, Phygicode x Winston Bartholomew, House of Barth in conversation
  • 3D At The Center Of The New Fashion Value Chain
    An FIT Panel Discussion with Michael Ferraro, Executive Director, FIT Design and
    Technology (FIT DTech) Lab, Jennifer Bentivegna, Assistant Chairperson and Assistant
    Professor, Fashion Business Management Department, and Dobriana Gheneva,
    Assistant Professor, Fashion Design
  • ● Roblox Masterclass for Brands and Designers
    Tracy Greenan, Republiqe a workshop
  • ● Strategizing Fashion for Web 2 to Web 3 Growth
    Jessica Quillan, It’s a Working Title x Nitin Kumar, the f* word in conversation
  • ● Strategizing Fashion for Web 2 to Web 3 Growth
    Jessica Quillan, It’s a Working Title x Nitin Kumar, the f* word in conversation
  • ● A Journey in Innovation and Creativity
    Erica Young, Epic Games
  • ● Innovation: Secrets to Driving Real Change in Fashion
    Ketty Pillet, Lectra x interviewed by Coy Griffin
  • ● The Realities (AR/VR/XR) of Digital Fashion
    Matt Maher, M7 Innovations
  • ● How to Boost Consumer Engagement with Invisible Web3 Experiences
    Camilla McFarland, Mojito x Dani Van de Sande, Ulo
    Moderated by Janey Park, Jumpstart Janey
  • ● SYKY Designers: The Future of Digital
    Roxanne Iyer in conversation with Nextberries
  • ● From Breaking Boundaries to Defying Expectations
    Antonio Talarico & Isabelle Udo, Future Front Row
Friday, February 9, 2024: Live Motion Capture Hologram and Phygital Show hosted at FIT
  • Phygital Runway Show Designers
    ●  Right Direction
    ●  Loreine
    ●  Nextberries
    ●  Phygicode by Bartholomew NYC
  • Live Motion Capture Hologram Show by Future Front Row, Featuring Designers
    ●  Stephy Fung x PhygitalTwin
    ●  Suza Vos x Harriet Davey
    ●  Mutani
Monday, February 26, 2024: Symposium hosted at Sandbox
  • Speakers
    ● Megan Kaspar, Red Dao
    ● Ann Claes, Masjien
    ● Claire McGuire x Stephy Fung, SYKY
    ● Andrea Abrams, Phygicode
    ● Demi Karanikolaou, Maison Demikaran
    ● Sebastien Borget, The Sandbox
    ● Leslie Holden, The Digital Fashion Group
    ● Tina Lignell, TL Paris
    ● Mike Charalambous, Threedium
    ● Amanda Cassatt, Serotonin
    ● Delphine Eddé, Arianee
Thursday, February 29, 2024: Symposium + Runway Show hosted at FACTORY NoLo
Designers and Speakers: TBA
  • About Digital Fashion Week
    Digital Fashion Week is the lens through which we can see the future of the fashion industry. A hybrid
    fashion show and immersive exhibition, DFWNY explores the shifting realities of fashion as seen through the optics of IRL X URL. By juxtaposing new technology with top fashion designers, the show explores innovative ways of wearing, interacting with and discussing fashion. Digital Fashion Week aims to influence the future of fashion by exploring innovation in the fashion industry from design concept to consumer. Follow DFW on Instagram, @digitalfashionweeknyc.
  • About Digital Fashion Week Founder, Clare Tattersall
    Clare Tattersall is the founder of Digital Fashion Week, and the curator of The Drip – a haute couture
    digital fashion boutique. With two decades of experience innovating at the intersection of fashion design and technology, Tattersall launched Digital Fashion Week to provide a lens into the future of the fashion industry by exploring unconventional approaches to how we interact with fashion. Before founding Digital Fashion Week NY, she co-created a software to align the design-to-sales process into a single virtual experience and developed wearable technology products.
  • About Fashion Institute of Technology
    A part of the State University of New York (SUNY), FIT has been a leader in career education in art, design, business, and technology throughout its history. Providing more than 8,000 students with an uncommon blend of hands-on, practical experience, theory, and a firm grounding in the liberal arts, the college offers a wide range of affordable programs that foster innovation and collaboration. Its distinctive curriculum is geared to today’s rapidly growing creative economy, including fields such as computer animation, toy design, production management, film and media, and cosmetics and fragrance marketing. Internationally renowned, FIT draws on its New York City location to provide a vibrant, creative community in which to learn. The college offers nearly 50 majors and grants AAS, BFA, BS, MA, MFA, and MPS degrees, preparing students for professional success and leadership in the new creative economy. Among notable alumni in fashion are Calvin Klein, Michael Kors, Norma Kamali, Reem Acra, Brian Atwood, Stephen Burrows, Dennis Basso, Daniel Roseberry, Francisco Costa, Nanette Lepore, Bibhu Mohapatra, Ralph Rucci, Peter Do, and Michelle Smith. Other prominent graduates include Leslie Blodgett, creator of bareMinerals; international restaurant designer Tony Chi; and Nina Garcia, editor-in-chief of Elle.
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