Investing in Safety and Civility
As the Roblox community continues to grow, we are deeply focused on ensuring a safe and civil environment for our users. Over the last year, we increased our investments in AI and machine learning for autonomously detecting and preventing attempts by bad actors to engage in harmful communications or upload harmful content.
We continued to improve sophistication in our content and chat moderation efforts. Using natural language processing models, we’ve evolved our systems to not just flag prohibited language but to understand context and act accordingly. In 2022, we used these models to power automated moderation features in English, as well as in Spanish, German, Portuguese and more, and we will continue to roll them out globally in 2023.
Thanks to our investments around AI and machine learning, we’ve been able to safely channel more of our first-line moderation to automated systems. Roblox has made meaningful improvements to the time to action on content identified as problematic. The upshot: while speed in moderation has long been a strength for Roblox, we’re now even faster and more accurate.Creating Opportunities for Brands
Brands of all types, from Alo Yoga
to the NFL
, continued to use Roblox to connect and engage with millions of people. Every day, Roblox makes entirely new online connections possible by giving companies the ability
to create exciting activations and virtual products. There were over 100 brand activations launched in 2022.
By giving people the tools to express themselves in any way they want, we’ve seen some amazing creativity and interesting trends from the community. These were captured in our 2022 Metaverse Fashion Trends
report, published in collaboration with the Parsons School of Design. The report dives into the new trends and opportunities in digital fashion, and how apparel in the virtual world can inspire people to express themselves in new ways on Roblox.
We also continued to focus on supporting educational developers, providers, and educators in bringing high-quality content to the platform across a broad range of subjects, grade levels, and experience genres. We made progress in the education category by partnering with our first Roblox Community Fund recipient, the Museum of Science, Boston, on the launch of their Mission: Mars
experience on the platform.
As companies continue to establish themselves on Roblox with the help of our community, the opportunities for creators increase. And the growth of our community expands the opportunities for organizations to connect with their audiences on Roblox. We’re excited to see this momentum continue.