FASHION SYSTEM

EBAY DELIVERS BRANDS A NEW WAY TO ENCOURAGE CIRCULARITY

FASHION SYSTEM
eBay has unveiled a groundbreaking feature in collaboration with Certilogo, aimed at fostering the circular economy for products. This new feature allows both brands and consumers to effortlessly engage in recommerce, contributing to a more sustainable fashion ecosystem. The "resell on eBay" function, integrated into Certilogo's Secure by Design™ digital ID, enables users to list their clothing on eBay with just a few clicks.

Leading the charge is Italian brand Save The Duck, set to pilot the feature on their connected garments starting this May. eBay plans to extend this service to other brands leveraging Certilogo's Digital ID, with the aim of making it a standard feature of its Secure by Design™ technology.

Charis Marquez, eBay's Global GM of Fashion, emphasized the platform's dedication to facilitating seamless interactions between brands and consumers. The new feature not only helps brands prevent their products from ending up in landfills but also provides consumers with a hassle-free method to give their items a second life.

The process is straightforward: upon scanning the QR code on a product's smart label, users are presented with a "resell on eBay" button within the digital brand experience.

Michele Casucci, CEO and founder of Certilogo, sees this feature as a natural progression of their commitment to innovation. With millions of products already connected via secure digital IDs, Certilogo aims to empower brands in merging the physical and digital realms, thereby making circular shopping more accessible.

"eBay is focused on delivering solutions to brands while curating an elevated marketplace for buyers and sellers'" - Charis Marquez, Global GM of Fashion at eBay, - "Reducing friction and removing barriers to brands and consumers engaging in recommerce is crucial to fostering a pre-loved fashion marketplace. Our new resell feature helps brands keep their product out of landfill, while giving consumers an incredibly easy way to give their item a second life.”
eBay's acquisition of Certilogo in 2023 underscores its dedication to enhancing pre-owned authentication using secure-by-design digital technology. By employing AI-powered Digital IDs printed on product tags, this technology empowers brands to manage their garments' lifecycle while providing consumers with a seamless experience to interact with their favorite brands and activate circular services.

This latest advancement joins a series of eBay initiatives aimed at enhancing the selling experience, including tailored listing flows for sneakers and AI-powered listing tools. Nicolas Bargi, CEO & Founder of Save The Duck, expressed pride in being the first brand to adopt this innovative eBay and Certilogo technology, reaffirming their commitment to transparency and sustainability within their community.