FASHION SYSTEM

VICTORIA'S SECRET FASHION SHOW IS BACK AFTER A SIX-YEARS HIATUS

FASHION SYSTEM
Victoria's Secret, renowned for its annual spectacle showcasing supermodels bedecked in jewel-studded bras and angelic wings, is poised to make a grand return this autumn, marking the end of a nearly six-year hiatus.

The lingerie giant teased its revival in a recent Instagram post, promising a rejuvenated experience without divulging a specific date, suggesting potential alterations to the show's traditional format.

This iconic event, famed for its opulent stage designs, elaborate attire, and bras adorned with multimillion-dollar gems, has hosted a galaxy of superstars such as Adriana Lima, Naomi Campbell, and Bella Hadid strutting down its runway. Alongside, it has featured musical luminaries like Rihanna, Taylor Swift, and Justin Bieber.
According to Reuters, the forthcoming 2024 Victoria's Secret Fashion Show aims to deliver a blend of glamour, fashion, and entertainment, all reimagined through a contemporary lens that resonates with today's audience.

In 2019, amidst a landscape of declining sales and mounting criticisms regarding its brand image and lack of inclusivity, Victoria's Secret, a subsidiary of L Brands at the time, made the decision to shelve the show, citing the necessity to modernize its marketing strategies.
Following L Brands' split into two distinct entities—Bath & Body Works and Victoria's Secret—the lingerie retailer has grappled with continued sales downturns post-spinoff.

However, in a bid to maintain its connection with audiences, Victoria's Secret debuted the "Victoria's Secret World Tour" documentary on Amazon Prime last year, following the halt of its famed fashion showcase in November 2019.

This revival harkens back to the inaugural Victoria's Secret Fashion Show, which dazzled audiences at the New York City Plaza Hotel in 1995.