For the eighth edition of VivaTech, Europe’s leading event for startups and technology, held this year between May 22 and May 25, LVMH unveils its “Dream Garden”, a pavilion where innovation serves excellence and dreams for its customers, startups and talents. Thanks to the opportunities powered by artificial intelligence and data analysis, LVMH aims to improve and reinvent every facet of the luxury sector. As a founding partner of the event, LVMH is once again setting the pace by bringing together thirteen of its iconic Maisons as well as a rich ecosystem of promising startups selected via its iconic Innovation Award.

For this 2024 edition, the innovations developed by the Group’s Maisons and startups will be presented in the LVMH pavilion “The Dream Garden”. After the LVMH “Dream Box” in 2023, this year the Group welcomes the public to its “Dream Garden”, a showcase inviting visitors to immerse themselves in the dreams and worlds of the Group’s Maisons. The innovations that the public will be able to discover, those of the Maisons as well as those of the invited startups, represent three key strategic pillars of innovation for LVMH: Luxury Customer Experience, Brand Desirability and Exemplary Leadership.

The first is to promote a Luxury Customer Experience by offering the most harmonious and innovative retail experiences, both online and in-store.

Several Maisons are present such as:

  • Loro Piana, which relies on generative Artificial Intelligence to create digital representations of customers dressed in one of the brand’s outfits.
  • Moët Hennessy, which showcases a new conversational experience on its wines thanks to AI.
  • Sephora, which unveils a series of immersive, AI-powered innovations designed to transform the beauty retail experience.
  • Louis Vuitton, which uses Artificial Intelligence to deliver a personalized experience for its customers
  • RIMOWA, which invites customers to discover a range of its products using Apple Vision Pro and is also developing new means of security & authenticity via blockchain.

The second pillar of the LVMH innovation ecosystem is Brand Desirability. This is achieved through the exceptional products offered by LVMH’s Maisons, powerful communications and marketing campaigns, and engaging talent experience, from recruitment to career development.

A desirability illustrated by several Maisons:

  • Hennessy, thanks to Ampelos and augmented reality, gives every vine pruner, from novice to expert, the chance to learn and practice pruning the vine, whatever the season.
  • TAG Heuer enhances the golf experience by immersing the customer in a journey that previews the course layout and obstacles using Apple Vision Pro.
  • Guerlain promotes a new, immersive experience with fragrance diffusion and a virtual reality headset.
  • Bulgari invites its customers to mix their mythical fragrance. The result is a highly personal audiovisual work of art, reflecting the customer’s emotions.
  • Parfums Christian Dior shares new tools exploring the different stages of this dynamic creative process, which combines technology with the powers of imagination.
  • Christian Dior Couture uses data to increase desirability at 4 key stages in the product life cycle.

Finally, the third pillar is to guarantee the Exemplarity of our Leadership by promoting a sustainable growth, making our sites and products more accessible, while ensuring that the use of artificial intelligence is ethical and oriented towards the well-being of individuals.

These are the same challenges faced by:
  • Loro Piana, which extends its authentication and traceability services in line with its commitment to environmentally friendly practices
  • Ruinart, which presents an installation combining art and science to help us better understand nature and how it is affected by global warming.
  • Tiffany & Co. which is committed to the transparency and traceability of its diamonds. A process that blends craftsmanship and technology, combining personalized service, precision and innovation.