Reebok and Innovative Eyewear is set to make waves at MIDO 2025, the world's leading eyewear exhibition in Milan, Italy. From February 8th to 10th, the company will debut its highly anticipated Reebok Smart Eyewear line, marking a significant milestone in wearable technology.
A Fusion of fashion and function
The Reebok Smart Eyewear collection represents a perfect blend of style and cutting-edge technology. Designed for active lifestyles, these smart glasses offer hi-fi sound performance with crystal-clear open-ear audio, enhanced audio technology featuring deeper bass and richer tones, seamless connectivity with voice assistants and fitness apps, a durable and comfortable design for active users, and customizable lens options including prescription, polarized, and transition lenses.
A glimpse into the future
CEO of Innovative Eyewear Harrison Gross emphasized the significance of this launch, stating, "This launch is a culmination of years of research and development into what we believe is the ideal sport smart glasses, which will deliver immense value to an underserved segment of smart eyewear customers and prospective users. We are proud to continue Reebok's legacy of athletic innovations with the brand's first connected eyewear." The debut at MIDO 2025 underscores Innovative Eyewear's commitment to pushing the boundaries of eyewear technology, offering solutions for urban commuters, fitness enthusiasts, and tech trendsetters alike.
More than just eyewear by various brands
Visitors to Innovative Eyewear's booth will have the opportunity to test the Reebok Smart Eyewear in real-time, preview other collections including Lucyd Lyte, Nautica, Eddie Bauer, and Armor Smart Safety Eyewear, and meet with product designers and technology experts.
A Fusion of fashion and function
The Reebok Smart Eyewear collection represents a perfect blend of style and cutting-edge technology. Designed for active lifestyles, these smart glasses offer hi-fi sound performance with crystal-clear open-ear audio, enhanced audio technology featuring deeper bass and richer tones, seamless connectivity with voice assistants and fitness apps, a durable and comfortable design for active users, and customizable lens options including prescription, polarized, and transition lenses.
A glimpse into the future
CEO of Innovative Eyewear Harrison Gross emphasized the significance of this launch, stating, "This launch is a culmination of years of research and development into what we believe is the ideal sport smart glasses, which will deliver immense value to an underserved segment of smart eyewear customers and prospective users. We are proud to continue Reebok's legacy of athletic innovations with the brand's first connected eyewear." The debut at MIDO 2025 underscores Innovative Eyewear's commitment to pushing the boundaries of eyewear technology, offering solutions for urban commuters, fitness enthusiasts, and tech trendsetters alike.
More than just eyewear by various brands
Visitors to Innovative Eyewear's booth will have the opportunity to test the Reebok Smart Eyewear in real-time, preview other collections including Lucyd Lyte, Nautica, Eddie Bauer, and Armor Smart Safety Eyewear, and meet with product designers and technology experts.