FASHION SYSTEM

BERSHKA BRINGS PHYGITAL CLOTHES TO MASS-CONSUMPTION

This week, on 23th of September, Bershka has released its brand new “Cyber Toy” semi-digital tee that belongs to the ‘Wearable Art’ drop.

According to latest instagram post of FFFACE.ME, the AR-augmented tee is already available on Bershka website ofr purchase.
The collaboration between Bershka and FFFACE.ME was announced in early March 2023. They introduced the world's first semi-digital fashion collection, blending traditional clothing with augmented reality (AR) elements. The "Wearable Art" collection debuted at a Bershka store in Lisbon, where customers could enhance their physical garments with digital layers using Instagram filters.

Semi-digital clothing allows customers to activate digital elements on physical garments simply by using the Instagram filter. ​​Adding digital experience to physical products offers additional value and motivates users to create personalized and one-of-a-kind branded content.

These clothes combine physical garments with augmented reality (AR) layers. Each garment features a QR code or NFC chip linked to an Instagram filter. Users scan the code, activate the filter, and point their camera at the garment. This unlocks immersive digital content, empowering users to create and share unique social media posts effortlessly.