Raspberry AI has expanded its generative AI platform, introducing three groundbreaking tools designed to empower marketing and merchandising creatives. The NYC-based company promises to streamline workflows, slash costs, and accelerate speed to market.
Mattia Giorgi, Head of AI and Innovation at Gruppo Teddy, shared, “Raspberry AI’s platform enhances our internal teams’ creativity and productivity, allowing us to significantly reduce costs associated with design, marketing, and more, while operating more sustainably. These new features are game-changers for our marketing and merchandising creatives, helping them save hundreds of hours and work together more seamlessly across every stage of the workflow.”
By eliminating the need for costly destination photoshoots and enabling real-time collaboration, Raspberry AI is positioning itself as an indispensable partner for brands looking to stay competitive in a fast-paced market.
The expansion introduces three standout features tailored to the needs of fashion creatives:
Mattia Giorgi, Head of AI and Innovation at Gruppo Teddy, shared, “Raspberry AI’s platform enhances our internal teams’ creativity and productivity, allowing us to significantly reduce costs associated with design, marketing, and more, while operating more sustainably. These new features are game-changers for our marketing and merchandising creatives, helping them save hundreds of hours and work together more seamlessly across every stage of the workflow.”
By eliminating the need for costly destination photoshoots and enabling real-time collaboration, Raspberry AI is positioning itself as an indispensable partner for brands looking to stay competitive in a fast-paced market.
The expansion introduces three standout features tailored to the needs of fashion creatives:
- On-Body Visualization: This virtual try-on tool allows marketers and merchandisers to style garments and craft complete looks on AI-generated models. With a few clicks, teams can generate photorealistic images that showcase how products fit, drape, and look in real life—perfect for crafting wholesale lookbooks or e-commerce product pages.
- 3D Avatar to Photorealism: Transforming 3D avatar images into lifelike photos has never been easier. This one-click tool lets creatives position models in precise poses and attitudes, turning 3D design assets into polished marketing content ready for billboards, packaging, or online stores.
- Background Generator: Say goodbye to on-location shoots. This feature lets brands swap studio photo backgrounds for any imagined setting—be it a chic urban loft or a tropical paradise—reducing travel costs, carbon footprints, and production timelines while enabling geo-targeted campaigns tailored to customer locales.
Empowering Brands to Move Faster
Cheryl Liu, CEO and founder of Raspberry AI, emphasized the transformative potential of these tools. “Creative teams across every stage of fashion are looking for AI-powered solutions that help them get winning products to market faster while saving on costs,” she said. “These new tools enable brands to transform the products they’ve created in the Raspberry Design Suite into compelling marketing campaigns and e-commerce assets that better show how products will realistically look on the body and in various compelling destinations. For the first time ever, brands can market styles the same day they’re created and save millions a year on photoshoots and reshoots.”
A Holistic Platform for Fashion Innovation
These tools are the latest addition to Raspberry AI’s end-to-end platform, which leverages AI to supercharge every phase of the fashion design process—from spotting consumer trends to prototyping designs and creating visual assets in minutes. Industry giants like KnitWell Group, Deckers Brands, and Kellwood are already tapping into the platform to boost creativity, enhance efficiency, and cut operational costs.
Cheryl Liu, CEO and founder of Raspberry AI, emphasized the transformative potential of these tools. “Creative teams across every stage of fashion are looking for AI-powered solutions that help them get winning products to market faster while saving on costs,” she said. “These new tools enable brands to transform the products they’ve created in the Raspberry Design Suite into compelling marketing campaigns and e-commerce assets that better show how products will realistically look on the body and in various compelling destinations. For the first time ever, brands can market styles the same day they’re created and save millions a year on photoshoots and reshoots.”
A Holistic Platform for Fashion Innovation
These tools are the latest addition to Raspberry AI’s end-to-end platform, which leverages AI to supercharge every phase of the fashion design process—from spotting consumer trends to prototyping designs and creating visual assets in minutes. Industry giants like KnitWell Group, Deckers Brands, and Kellwood are already tapping into the platform to boost creativity, enhance efficiency, and cut operational costs.