MFC AND PHYGITAL MINING: PROMOTING AND SPONSORING THE BEST FASHION DESIGNERS

We are building the fashion of the future, and confidently assert that in the coming years, no truly fashionable item will exist without its "continuation" in the metaverse—whether in AR, VR, XR, or gaming. Conversely, physical world items will evolve into extensions of experiences, collectibles, NFTs, and Web3 art objects.

This technological connection is the foundation of a new fashion economy: buying a fashion item is no longer just an expense; it becomes an investment in a digital asset in the truest sense. Designers and creators essentially transform into startup entrepreneurs.

MFC Fashion Week functions as a "demo day," where creators, artists, and designers meet investors, early adopters, and their community. The Fashion Week

MFC proudly announces its partnership with PhygitalMining, a leader in embedding NFC technology into physical garments. PhygitalMining offers technology that enables the creation of a digital twin of your physical item in the form of an NFT. Now, your fashion item not only serves an aesthetic purpose but also becomes a crypto-mining tool, allowing you to earn cryptocurrency by scanning the NFC chip embedded in the garment. The entire supply is equally distributed across all designer collections partnered with PhygitalMining.

PhygitalMining provides a unique opportunity for Metaverse fashion enthusiasts who believe that the future of fashion lies in the digitalization and tokenization of physical collections. It empowers designers to create their first phygital collection and supports them on their journey into Metaverse fashion. Phygital mining launchpad will promote and sponsor best contest creators

To promote metaverse fashion, MFC is launching a contest for the best design in this realm. The top 10 designers will receive investments of up to $30,000 each for the production, promotion, and distribution of their collections. The winning designs will be showcased at MFC Fashion Week in November 2024.