Xsolla, a global powerhouse in video game commerce, has joined forces with ALTAVA Group, a trailblazing digital fashion and virtual entertainment company born from LVMH La Maison des Startups program. This strategic partnership is set to redefine the intersection of gaming and fashion, tapping into a market that Morgan Stanley predicts will soar to $50 billion by 2030. Fueled by growing demand for personalization, immersive digital worlds, and avatar-driven commerce, this collaboration promises to bring luxury fashion into gaming like never before.
The partnership connects game developers and publishers to ALTAVA’s vast library of high-quality, branded digital fashion assets. Through Xsolla’s cutting-edge commerce platform, developers will gain access to a dedicated online marketplace where they can integrate premium 3D fashion experiences, avatar customization options, and exclusive branded content into their games. This opens the door to scalable monetization opportunities, leveraging globally recognized luxury brands and ALTAVA’s proprietary AI-driven tools, avatar systems, and deep ties to the fashion and entertainment industries.
In-Game Creativity and Commerce
Xsolla and ALTAVA are poised to empower developers with the ability to craft and monetize in-game assets featuring top-tier entertainment and fashion intellectual properties (IP). The collaboration goes beyond digital innovation, with plans for ALTAVA’s digital-to-physical integration—allowing players to purchase physical merchandise tied to virtual goods through localized activations worldwide, powered by Xsolla’s global reach.
The partnership will also incorporate ALTAVA’s AI-powered fashion technology, enabling customizable assets infused with K-wave elements—think K-pop, idols, and K-drama IP—to captivate a global audience. Throughout 2025, players and developers can look forward to branded campaigns and collaborations with leading global brands across multiple platforms, amplifying the partnership’s impact.
Chris Hewish, Xsolla’s Chief Strategy Officer, emphasized the synergy: “ALTAVA’s innovative approach to digital fashion perfectly complements our mission to simplify game commerce while expanding what’s possible for developers and players alike. Together, we’re making it easier for games to tap into the global appetite for self-expression, identity, and premium IP by enabling immersive, scalable, and authentic luxury fashion experiences.”
A Wealth of Assets and Opportunities
ALTAVA brings to the table a portfolio of over 3,000 3D fashion assets, optimized for seamless integration across games, virtual platforms, and avatar systems. These assets stem from past collaborations with more than 20 iconic luxury and fashion brands, including Balmain, Clarins, Fendi, and even Renault. Developers can harness this content via Xsolla’s commerce tools to enhance avatar customization, populate in-game marketplaces, and power memorable events. A flexible revenue-sharing model further sweetens the deal, covering both digital and user-generated assets.
Andy Ku, Founder and CEO of ALTAVA Group, shared his vision: “This partnership with Xsolla accelerates our mission to bring luxury into the gaming world not as a novelty, but as a meaningful part of digital culture. By combining high-end brand IP with Xsolla’s powerful infrastructure, we’re creating real value for developers, brands, and players, unlocking new experiences, audiences, and revenue.”
Bridging Fashion and Gaming
This collaboration signals a bold step forward in blending fashion and gaming, delivering next-generation interactive experiences rooted in premium IP, cultural relevance, and player creativity. With digital-physical integration on the horizon, Xsolla and ALTAVA are poised to shape the future of immersive entertainment.
The partnership connects game developers and publishers to ALTAVA’s vast library of high-quality, branded digital fashion assets. Through Xsolla’s cutting-edge commerce platform, developers will gain access to a dedicated online marketplace where they can integrate premium 3D fashion experiences, avatar customization options, and exclusive branded content into their games. This opens the door to scalable monetization opportunities, leveraging globally recognized luxury brands and ALTAVA’s proprietary AI-driven tools, avatar systems, and deep ties to the fashion and entertainment industries.
In-Game Creativity and Commerce
Xsolla and ALTAVA are poised to empower developers with the ability to craft and monetize in-game assets featuring top-tier entertainment and fashion intellectual properties (IP). The collaboration goes beyond digital innovation, with plans for ALTAVA’s digital-to-physical integration—allowing players to purchase physical merchandise tied to virtual goods through localized activations worldwide, powered by Xsolla’s global reach.
The partnership will also incorporate ALTAVA’s AI-powered fashion technology, enabling customizable assets infused with K-wave elements—think K-pop, idols, and K-drama IP—to captivate a global audience. Throughout 2025, players and developers can look forward to branded campaigns and collaborations with leading global brands across multiple platforms, amplifying the partnership’s impact.
Chris Hewish, Xsolla’s Chief Strategy Officer, emphasized the synergy: “ALTAVA’s innovative approach to digital fashion perfectly complements our mission to simplify game commerce while expanding what’s possible for developers and players alike. Together, we’re making it easier for games to tap into the global appetite for self-expression, identity, and premium IP by enabling immersive, scalable, and authentic luxury fashion experiences.”
A Wealth of Assets and Opportunities
ALTAVA brings to the table a portfolio of over 3,000 3D fashion assets, optimized for seamless integration across games, virtual platforms, and avatar systems. These assets stem from past collaborations with more than 20 iconic luxury and fashion brands, including Balmain, Clarins, Fendi, and even Renault. Developers can harness this content via Xsolla’s commerce tools to enhance avatar customization, populate in-game marketplaces, and power memorable events. A flexible revenue-sharing model further sweetens the deal, covering both digital and user-generated assets.
Andy Ku, Founder and CEO of ALTAVA Group, shared his vision: “This partnership with Xsolla accelerates our mission to bring luxury into the gaming world not as a novelty, but as a meaningful part of digital culture. By combining high-end brand IP with Xsolla’s powerful infrastructure, we’re creating real value for developers, brands, and players, unlocking new experiences, audiences, and revenue.”
Bridging Fashion and Gaming
This collaboration signals a bold step forward in blending fashion and gaming, delivering next-generation interactive experiences rooted in premium IP, cultural relevance, and player creativity. With digital-physical integration on the horizon, Xsolla and ALTAVA are poised to shape the future of immersive entertainment.