Over 400 million users engage with bots and mini apps on Telegram every month for various activities, including purchasing products, accessing services, and playing games. With the latest update, these bots and mini apps can now sell digital goods and services.
Digital Goods and Services
For years, businesses have used bots and mini apps on Telegram to sell physical products and accept payments globally. This month, the Bot Platform has been updated to facilitate seamless payments for digital products as well.
Telegram Stars
To support payments for digital goods and services across Telegram, we're introducing Telegram Stars. Users can acquire Stars through in-app purchases via Apple and Google or PremiumBot, then spend them on digital products offered by bots, such as e-books, online courses, and items in Telegram games.
Ready for App Stores
Telegram Stars comply with Apple and Google's latest policies regarding the sale of digital products. This new feature provides developers and users within the Telegram ecosystem with unparalleled access to in-app purchases on mobile app stores. Soon, developers will be able to withdraw the Stars earned by their bots in Toncoins via Fragment.
Purchases of physical products remain unchanged and can be made using any of Telegram's supported payment providers. Developers can find more details about the changes for digital products on this page.
With quick and user-friendly payment options for digital goods and services, the bot and mini app platform will enable new types of businesses to reach over 900 million potential customers on Telegram.
Pavel Durov:
Big day today, we’re launching Telegram Stars ⭐️ – a way to pay for digital services in mini apps.

Unlike old-school apps, Telegram mini apps like Notcoin don’t need to be installed for use. That’s why they grow so quickly. In addition, Telegram’s social nature allows mini apps to spread virally, so they reach tens of millions of users within weeks ⚡️

⭐️ With Telegram Stars, mini apps can now accept payments for digital services using the simplest payment method possible – in-app purchases on Android and iOS 💳

Mini app developers can withdraw their Stars via Fragment using TON. They can also use Stars to further promote their apps on Telegram — on preferential terms! 👛

Apple and Google take a 30% commission when users buy Stars from them, but Telegram will subsidize ads purchased with Telegram Stars. So if developers reinvest Stars in promoting their app, the overall commission will be nearly 0%! As a result, launching apps on Telegram makes more economic sense than launching traditional mobile apps 📈

The recent mini app boom has already made Telegram the main destination to launch new apps. Stars and ad subsidies bring this to a new level – unprecedented in the history of social media 😏
More than Bots

This is just the beginning for Telegram Stars. Future updates will bring extra features and functionality to Stars – like gifts for content creators and more.