CREATEDBY_ TO DEBUT ITS CIRCULAR CONNECTED ECOSYSTEM AT THE MAGIC FASHION TRADE SHOW IN LAS VEGASCreatedBy_
Connect is changing the fashion industry by providing a
simple to use ecosystem for a sustainable, circular economy through
connected goods. It is designed to empower designers and brands to
connect, authenticate, and activate their physical and digital goods
between IRL and the Metaverse, from any mobile phone.
Connected goods are the future of fashion. With the advent of
blockchain, NFTs and their utilities, circular connected goods will be
the engine of the new digital economy of community commerce. Through the
CreatedBy_ Connect Ecosystem, getting connected made easy with our mobile app to create digital anti-counterfeit certificates of
authenticity and ownership for any connected physical and digital good.
Designers can now quickly and affordably create apparel and goods with a digital identity, encoded and verified on a tamper-proof CreatedBy_ NFC tag. This digital identity is connected to a digital twin of thephysical product (Phygital NFT), which can be used in the metaverse and unlocks the power of NFT utilities such as provenance, loyalty and reward programs, proof of attendance, exclusive content, AR experiences and upcycling programs.
Upcycling connected goods extends their physical life, from creation to end-of-life and beyond, by maintaining their digital identity ongoing, making them more valuable and sustainable. The upcycling process creates a new circular connected good with the digital identity of the original good being retained, which reduces waste and promotes sustainability.
What sets CreatedBy_ apart is the building of partnerships with leading designers, agencies, fashion design platforms, NFT utility providers, and manufacturers, making connected goods accessible to all.
Thanks to our fashion design and industry partners in building a
standard for the future connected:MaisonDAOBrowzwearEcoolskaJens LAUGESENElena NazaroffRebecca BruceBCBGMAXAZRIA AND MAEVE REILLY SHOWCASE THEIR NEW COLLECTION IN THE METAVERSEMetaverse Post
by Valeria Goncharenko
American fashion brand BCBGMAXAZRIA
and celebrity stylist Maeve Reilly showcase their collaborative collection in the metaverse. Maeve Reilly, who styles celebrities like model Hailey Bieber and actress Megan Fox, has shared the announcement on her Instagram story.
The evening collection that Reilly developed for BCBGMaxAzria was first presented at the end of January and launched on the brand’s official website on February 2. However, as the metaverse fashion season is coming up, the parties have decided to jump on the trend and introduce their collaboration in the metaverse as well.
The stylists chose Decentraland
as the fashion show venue. Starting on February 9, Decentraland visitors can attend the virtual runway and discover 16 evening gowns by the brand. The experience also features the avatars of Maeve Reilly
and Albino Riganello
, the Creative Director of BCBT. The two come out to wave their hands at the end of the show. The models’ avatars look similar to the models in the campaign. This resemblance gives the viewer the feeling of visiting the actual fashion show, even though one only sees avatars on the screen (or in the VR glasses).